With Next.js, Vercel, and Sanity, Loom empowers every team to iterate

Loom, a video communication platform, helps teams create easy-to-use screen recordings to support seamless collaboration. Loom places high value on developer experience, but never wants to sacrifice user experience. Going headless with Next.js on Vercel, they can achieve both. By leaning on best-of-breed tools, all seamlessly embedded in their frontend, Loom's developers empower stakeholders, while the engineering team continues to bring new features to market.

Loom’s company mission is centered on empowering teams to do their best work. “With Next.js as the helm of our headless tech stack, our developers can create features with velocity and speed, ultimately enabling users to create whatever, whenever they want to,” says Tatiana Mac, a senior software engineer at Loom. 

A headless tech stack for fast iteration

Next.js allows the team at Loom to scale quickly. Frontend tooling is never over-engineered for a smaller project, and engineering resources aren’t wasted when experimenting.

While monolithic architecture is slow and difficult to scale, out-of-the-box code on headless solutions is quick and creates a lighter workload for developers.

Vercel enables the entire Loom team to iterate and ship with the features they each need to ship the highest quality work. While marketers are self-serving content creation and updates in Sanity, the team's CMS, “the engineering team can work on a completely separate feature or implement new designs using Next.js—all while sharing our work throughout the process,” says Mac.